Over the weekend, I did some shameless promotion for the film, and managed to have a good time while doing it. On Saturday, I went to a street fair here in San Diego and brought along my cards and the most adorable finger puppet of a rabbit in a hat that I found at the Houdini exhibit at the Skirball Museum. It was fun, and our booth had quite a few visitors, given our prime spot right by the entrance of the fair.
On Sunday, I had a housewarming party that was also a film fundraising/awareness party, and we had some fun there, too. In my spare time, I infuse vodkas with yummy flavors, so that was available for everyone to sample as well. We had a pretty good turnout, especially when you consider that the summertime is insane, and there’s always something going on. One of my guests even brought a sage plant for the house, so now I can smell it and feel happy whenever I want. Don’t these people look like they’re having tons of fun?
There are two words I never thought I would be concerned with. But here we are, being concerned. Over the last several years, I have learned about how closely linked marketing is to the trajectory of a film. But wait, you say, if you make a good film, people will watch, right?
Nope. ‘Fraid not. People watch what you tell them to watch. They watch what is in front of their noses every day. Because they are familiar with it; they know what they’re getting into. For an example of this, just watch the Oscars. Remember how they extended the best picture category to 10 films instead of 5? It’s because people were losing interest in the broadcast. They had never heard of any of the films! Were the films good? Absolutely. But no one was watching them.
So, I’m trying to maximize awareness and minimize apathy by talking as often and as long about my movie as people will allow. If you’re reading this, you’re at least aware of the film, and possibly are interested in the updates and progress of the production. You might have even given me some funding.
But did you know I have a Facebook page for The Magicians? I do (The Magicians—like it!). I also have a YouTube account, where you can see some other films I’ve made. There’s a twitter account. And even on this website, you can see what else I do when the urge hits me. I also have a Kickstarter page, where you can help fund the project.
These things weren’t around 5 years ago, but now that they are, I’m doing my best to use them. And this is the part where I plead, beg, and implore you to share all of these things with your friends, family, co-workers, and random people on the street. Tell them about this cool film they have to know about. It’s the only way us regular folks can get marketing done.