Lisa Franek
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Stretching

8/24/2014

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PictureA little financial downward dog.
Working (or trying to work) as a creative person isn't easy, for lots of reasons. But one of the biggest reasons is that it can be difficult to make ends meet, especially when you have no guaranteed source of income over long periods of time. I have definitely felt that, even though I do have a job that is mostly steady. I work in the world of non-profit, which is just a teensy step above artist in the pay category, and then only because it's a steady paycheck. So, I thought that today I would share some of the strategies I've used to keep my head above water and live a relatively comfortable life free from financial drama. Hopefully someone out there is looking for information like this and will be helped by it. 

Step One: Knowledge is Power
Part of the whole problem is figuring out where your money goes and how to plan for it coming and going. I often feel like money is just water through my fingers, but with a little research and mindfulness, I've gotten better at knowing where I'm at. My first step was reading a book called How to Get Out of Debt, Stay Out of Debt, and Live Prosperously, by Jerrold Mundis. This book is full of strategies for taking control of your finances, such as creating a spending plan, how to pay down debt, deal with creditors, and so on. Really good advice. I'd say that's step one. Step two, (or one and a half) is actually doing the things he talks about. Now that I know exactly how much income I have, and what my expenses are, I can track things and make sure I stay within my means. I also started using a great app/website called Mint.com. It's linked to all my financial accounts, including investment accounts, and the mobile version is great for those times when I'm at the store and need to know if I can afford that extra bag of marshmallows. 
Step Two: Set Your Goals
After knowing what the sitch is, I decided what was most important to me, and how I wanted my financial picture to change. One thing I did was make a decision to not use my credit card anymore. Ever. Never ever. And by paying every month on that, I've managed to reduce my credit card debt by over half in just under two years. And let me tell you, that feels great. Aside from that, I also set other goals. I wanted to set up reserve funds for various things, and luckily, there's a goal section in Mint that lets you do that. It keeps track for you, so you can see how far you have to go. I also keep my savings in a partitioned account with a high interest rate (well, relatively high, for a savings account). It's almost like virtual envelopes that I can keep my money in. For instance, I have an envelope for the car, for travel, clothes, and the house. Plus a general emergency fund and a rainy day fund. Each month I put a bit away in each account, and over time it really adds up (plus earns interest!). Then, when the house needs a repair, or the car insurance is due, or I need some fancy new duds, I'm not scrambling to figure out how to pay for it. It's already there. Believe me, there is great peace of mind in planning ahead. And for things like travel that aren't generally cheap, I don't have to whip out the credit card. The money is already there.
Step Three: Keep Working
This is kind of a two step step three. The first part is, keep doing your creative work. Work hard at it. Keep building your body of work, getting better, and putting it out there. The more you do that, the more likely it is that you'll be able to increase your earnings, as well as your skill levels, which ends up being a wonderful cycle of being able to charge more for your work and having more people seek you out, which brings in more funds to make more work, and so on and so on. The second part is to keep working at your financial fitness. There's no way you're going to turn into Warren Buffet on Day One. But, with a little hard work and diligence, you can improve. If you have a day where you have to use the credit card, or you go over your spending plan, don't panic, and don't beat yourself up. Just tell yourself you'll try to do better tomorrow. It's impossible to change your financial picture in just one day, but in one day you can achieve small goals. Not eating out, not using the credit card, putting money into savings, walking rather than driving, whatever. And those little goals become habits eventually, and then those habits add up to a more secure financial situation where you can breathe and not worry so much about where your rent money is coming from, freeing you up to worry about your next masterpiece instead.

Now go forth and thrive.
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Blazing Laptops (for charity!)

5/19/2013

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Picture
Sometimes it seems like there's just too many causes in the world. And maybe there are. It seems like you can't turn around or wind your watch without someone new asking for your hard-earned cash for some worthy cause. And most of them are worthy. Sure, we need to help the environment. And starving people. And victims of domestic violence. And people with muscular dystrophy,  breast cancer, prostate cancer, Crohn's disease, colitis, HIV, and so on. They all need our help.

And today, it's writers that need your help. Our help. So here's the deal. There's this wonderful non-profit in San Diego called San Diego Writers Ink, who help writers through a series of workshops, critiques, and so on. It's a relatively small organization, with a tightly-knit and dedicated staff. Simply put, it feels like family when you walk through their door. They're soft spoken, yet passionate about all things literary, from limericks to memoirs. 

And now they need to raise some money. They're having a fun fundraiser (or a "fun"-raiser!) called Blazing Laptops. It happens on June 9, and what happens is that they open their doors on a Sunday and all of us writers come in for a sort of writing marathon and just write for nine hours straight. We write to work on what we write, and we write because people have pledged their confidence in our ability to do just that. Basically, it's like the walk-a-thons that many other charities have, except without the blisters and sweat (or at least blisters on different body parts).

And this is where you come in. I promised to raise at least $100 (although truthfully, I'd love to raise much more than that), and I've already gotten 40% of the way there. I just need a few more people to show their generosity to this writing organization to help me get to my goal. At the same time, I actually have writing to do! I can spend those nine hours writing more blog posts and trying to *finally* finish that novel I started in November, which needs about 30,000 more words in order to be done.

So here is the link to pledge. Or click on the picture to pledge. It could be for $5, or it could be for $50, or even $500. Either way, you should seriously consider making a pledge. Everybody wins. Writers Ink gets some funding, I get the chance to work on some writing, and you get to feel great about yourself for being so generous.


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Is Kickstarter Busted?

4/30/2013

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Picture
What a big-time director looks like.
Seriously, is Kickstarter busted? And yes, that's a double meaning. Kickstarter has been around for only 4 years, but has significantly changed the way we look at funding art, music, movies, and even inventions. But in the last couple of weeks, Kickstarter has changed to such a degree that many are questioning the model. So, did people finally figure out how to really exploit what Kickstarter is about, or did they just break it altogether?

When the whole thing started, it seemed so innocent. Artists who had no money were finally able to find funding for their projects, either through their friends, or a network of strangers that truly believed in what they were doing. People were inventing things, and since they didn't necessarily have the means to put up cash for manufacturing their doo-dads, they found people willing to buy their products and basically front the cash in order to get them made. It was a fantasyland of ideas and wonder. I even found a project recently that was just some guy who wanted to draw cats for people. His enthusiasm was undeniable (who doesn't want a cute drawing of a cat?), but alas, the artistry wasn't quite there, and his project wasn't funded.

So, Kickstarter became a place to find ideas, inventions, and all manner of emerging artists in all sorts of media. And then came Veronica Mars. Veronica Mars the television show lasted for three seasons, then vanished suddenly with very little warning and no fanfare. The series didn't even get the normal series finale that is afforded to most shows. It simply went away. Many fans were outraged. Mind you, this is a rabid bunch. They really can't get enough of their spunky gumshoe (actually, the show was pretty good), and wanted to see her move on to the FBI and 'big time' crimes. They wanted to see Veronica get her guy-- both the criminal and the love interest. But sadly, that never came. For years, there was chatter about a movie, but every time the gossip got off the ground, it quickly got shot down. 

Then Rob Marshall (the creator of Veronica Mars) got an idea. He would go straight to the fans. Warner Brothers gave their blessing that if he could raise $2 million, they would support the marketing of the film (which is actually very expensive). So he opened up a Kickstarter campaign, and lo and behold, within 2 days (2 DAYS!) fans had pledged the minimum amount necessary. By the time the campaign ended 30 days later, many Kickstarter records had been broken, Marshall ended up with over $5 million, and it looks like the Veronica Mars movie is a go. But the story doesn't end there.

Then comes Zach Braff. Many people know and love him from the TV show Scrubs. Some remember his film Garden State. And still others revile him for "ruining" Oz. Whatever the case, he decided to jump into the Kickstarter ring. And yet again, we saw a well-known celebrity manage to raise a large amount of money ($2.2 million as of this writing) in a short amount of time (6 days). However, there is a noticeable difference. In Braff's project, no amount of money can buy you a copy of the film on DVD. Or Blu-Ray. For $100 you can see the film in certain cities. For $150 you can even get a copy of Garden State (I guarantee Target has it for much less). So what's the deal?

Normally, when people fund a project, one of the incentives is that they will get a copy of the finished product. Not so in this case. Why? Because Braff wants to sell that, too. You see, big studios pay big money for the rights to distribute movies on DVD and Blu-Ray. So, in effect, Braff gets paid twice. You pay him to make the movie, then you pay to see the movie, then you pay for a copy of the movie. Are you starting to see how this is broken?

On a side note, it is interesting to note that both the Veronica Mars project and Zach Braff's project list being an 'actor' with a spoken line as one of the perks. Meaning, you pay $10,000, they let you say something on camera. Seems legit, right? Except when you realize that they are supposed to pay you for that. There are hundreds, no, thousands of actors out there trying to make a living, and somehow you are supposed to pay for the privilege to say "Here's your check, sir."? Seems like a complete negation of the craft of acting, but this is somewhat debatable (Keanu Reeves, anyone?). Anyway..

So, here's the deal. Has Kickstarter "gone Hollywood"? Is there any room left for regular people who have spectacular ideas? Is fundraising really just like being the prom king or queen, where the person who gets the most money is the one that's also the most popular? Is this how we're going to fund art?

I say this: don't forget about the world of grants. Yes, it is tough. You have to do a lot of writing. But you also have to have a project worth funding. Most grant committees care more about the merit of the work than how many Facebook friends or Twitter followers you have. Or how long you've been in syndication. Maybe we should start a fund for art that is blind to names, that looks at the work instead. Who's with me? Maybe I'll start a Kickstarter campaign to fund a grant that's for real artists. Who will give me $10?

I'd love to hear your take on this.

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Top 10 Reasons

8/9/2011

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Without our supporters, we're nothing. Since we need you (all of you!), I thought I'd post some reasons why we need you, and why supporting us is a good idea.
Top 10 Reasons to support this film:

1. Art makes your brain happy. Art has been proven to help improve problem solving skills, self-awareness, and reduces stress. 
2. Art is a good investment. For every dollar spent on art, there is a $1.78 return on that investment.
3. You want to be a trailblazer. It's always nice to know about awesome things before everybody else jumps on the bandwagon, isn't it?
4. Magic is fun. Movies are magic. And this is a movie about magic.
5. Jose Yenque is starring. He's been in lots of stuff, including Traffic, recent Cannes favorite Miss Bala, and a recent indie film called Mamitas.
6. You are supporting diversity in the arts. The film industry is notorious for not being particularly friendly to everyone, and this film features a variety of very talented people in the cast and crew: Latino, Asian, Women, etc. Plus it's a film using talent from the US as well as Mexico, so it's international as well.
7. Because it has an awesome story. Trust me, you'll get goosebumps when the credits start to roll.
8. It feels good to give.
9. You can brag to your friends about how you're in the movie business.
10. We'll be eternally grateful!!

CLICK HERE TO PLEDGE YOUR SUPPORT
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Fiscal Sponsorship: Or how I stopped worrying and learned to love fundraising.

7/11/2011

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Note: skip to the last 3 paragraphs if you want to read about funding my film

I’m sure a lot of people wonder about how films are funded. It’s actually a simple, yet very complicated process that is entirely dependent on what kind of film someone is planning to make.

For instance, most people know that studios finance films, and they do. But what happens when you don’t have a studio and all their money and power behind you? Well, you hit the bricks, that’s what.

For a filmmaker who aims to make a feature narrative film, the kind that would premiere at a place like Sundance, or Toronto Film Festival, or any number of the gazillion film festivals out there, they have to find investors. And that can be a lot of different kinds of entities. It might be as simple as asking mom and dad for a million dollars, but that’s a resource very few of us have. (There’s a joke about a billionaire who went into the film business so he could become a millionaire.) But most people look for other people, businesses, and sometimes grants to cobble together enough money to make their film. In these cases, the amount of money they manage to acquire is usually a result of how good their pitch is, and how much their investors think the return will be.

The nice thing about feature films: they have a chance to make money. They might win cash awards at festivals, plus they can often ask for screening fees from festivals, and if they’re lucky, a distributor will come along and buy the rights to the film. If they’re really lucky, the film will have a theatrical release, and if they’re really really lucky, the theatrical release will be on more than 100 screens. And then, of course, they can sell VOD (video on demand rights), and DVD.

Then comes documentary films. For much of the US, the word “documentary” conjures up images of boring films you might have watched in high school geography or history class. But hopefully, it instead makes you think of films like Farenheit 911, Man on Wire, or Grizzly Man. (If you get the chance to see a film called Senna, I strongly recommend you see it: it’s one of the best documentaries I’ve EVER seen.)

Documentaries are less likely to get their funding from investors, because they are less likely to get a theatrical release (and therefore make less money). However, many docs get to claim that they are socially relevant, or improve the world in some way, so they are eligible for a whole variety of grants from the government (like the NEA) or from private organizations that fund the arts (or even subject-specific projects, like green technology). And if it’s a good film, there’s a chance they’ll be able to sell some DVDs, or some VOD rights and make some of the money back.

Now with short films, they’re in a rough spot. Short films rarely, if ever, make any money, because there is little to no chance of theatrical release. They can’t ask festivals for screening fees. So basically, the only chance of making money is to win cash awards at festivals and/or sell DVDs. So where do they get their funding? Mostly begging. Yep. There are very few grants out there for short films, and those grants are ridiculously difficult to get. So, we have to put our hands out and hope that people are feeling generous, or like us enough to give us a little something to help out.

This is where fiscal sponsorship comes in. This is something whereby an entity (usually a non-profit) oversees the project (usually only budget issues), and for a small fee (usually 3-5%), they lend their non-profit status to a filmmaker. Cool, huh?

What does that mean? It means that any donation you give to a film that has sponsorship is tax deductible. It also means that there is an organization around making sure I don’t take you money and blow it at the track. It’s really a win-win-win situation.

So here’s the deal: I happen to have fiscal sponsorship for The Magicians. There is a local organization called Media Arts Center San Diego, and they provide sponsorship to several local filmmakers. Check them out online.

So, if you want to help me fund my film, you can do one of two things: you can contribute to my Kickstarter account (which is unfortunately NOT tax deductible, because there is an exchange of goods), or you can just write a check and take the charitable donation deduction on your 2011 taxes. And trust me, we need the money.

Think you don’t have enough? Think again. I have over 400 Facebook friends. If every one of them gave me $25, I’d have $10,000 (which would allow me to fund the film AND pay a few cast/crew). And really, $25 isn’t that much money. In California, that’ll buy you two cocktails. So, instead of taking me out for drinks, give my movie the money. That’s what I really want anyway.

Again: Kickstarter Account for The Magicians

Or: Media Arts Center San Diego: send checks to 2921 El Cajon Blvd, SD, CA 92104, with either Lisa Franek or The Magicians in the notes line. Or contact me and I’ll talk you through it. It’s easy.

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Marketing & PR

7/1/2011

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There are two words I never thought I would be concerned with. But here we are, being concerned. Over the last several years, I have learned about how closely linked marketing is to the trajectory of a film. But wait, you say, if you make a good film, people will watch, right?

Nope. ‘Fraid not. People watch what you tell them to watch. They watch what is in front of their noses every day. Because they are familiar with it; they know what they’re getting into. For an example of this, just watch the Oscars. Remember how they extended the best picture category to 10 films instead of 5? It’s because people were losing interest in the broadcast. They had never heard of any of the films! Were the films good? Absolutely. But no one was watching them.

So, I’m trying to maximize awareness and minimize apathy by talking as often and as long about my movie as people will allow. If you’re reading this, you’re at least aware of the film, and possibly are interested in the updates and progress of the production. You might have even given me some funding.

But did you know I have a Facebook page for The Magicians? I do (The Magicians—like it!). I also have a YouTube account, where you can see some other films I’ve made.  There’s a twitter account. And even on this website, you can see what else I do when the urge hits me. I also have a Kickstarter page, where you can help fund the project.

These things weren’t around 5 years ago, but now that they are, I’m doing my best to use them. And this is the part where I plead, beg, and implore you to share all of these things with your friends, family, co-workers, and random people on the street. Tell them about this cool film they have to know about. It’s the only way us regular folks can get marketing done.

Thanks.

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