Lisa Franek
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Stretching

8/24/2014

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PictureA little financial downward dog.
Working (or trying to work) as a creative person isn't easy, for lots of reasons. But one of the biggest reasons is that it can be difficult to make ends meet, especially when you have no guaranteed source of income over long periods of time. I have definitely felt that, even though I do have a job that is mostly steady. I work in the world of non-profit, which is just a teensy step above artist in the pay category, and then only because it's a steady paycheck. So, I thought that today I would share some of the strategies I've used to keep my head above water and live a relatively comfortable life free from financial drama. Hopefully someone out there is looking for information like this and will be helped by it. 

Step One: Knowledge is Power
Part of the whole problem is figuring out where your money goes and how to plan for it coming and going. I often feel like money is just water through my fingers, but with a little research and mindfulness, I've gotten better at knowing where I'm at. My first step was reading a book called How to Get Out of Debt, Stay Out of Debt, and Live Prosperously, by Jerrold Mundis. This book is full of strategies for taking control of your finances, such as creating a spending plan, how to pay down debt, deal with creditors, and so on. Really good advice. I'd say that's step one. Step two, (or one and a half) is actually doing the things he talks about. Now that I know exactly how much income I have, and what my expenses are, I can track things and make sure I stay within my means. I also started using a great app/website called Mint.com. It's linked to all my financial accounts, including investment accounts, and the mobile version is great for those times when I'm at the store and need to know if I can afford that extra bag of marshmallows. 
Step Two: Set Your Goals
After knowing what the sitch is, I decided what was most important to me, and how I wanted my financial picture to change. One thing I did was make a decision to not use my credit card anymore. Ever. Never ever. And by paying every month on that, I've managed to reduce my credit card debt by over half in just under two years. And let me tell you, that feels great. Aside from that, I also set other goals. I wanted to set up reserve funds for various things, and luckily, there's a goal section in Mint that lets you do that. It keeps track for you, so you can see how far you have to go. I also keep my savings in a partitioned account with a high interest rate (well, relatively high, for a savings account). It's almost like virtual envelopes that I can keep my money in. For instance, I have an envelope for the car, for travel, clothes, and the house. Plus a general emergency fund and a rainy day fund. Each month I put a bit away in each account, and over time it really adds up (plus earns interest!). Then, when the house needs a repair, or the car insurance is due, or I need some fancy new duds, I'm not scrambling to figure out how to pay for it. It's already there. Believe me, there is great peace of mind in planning ahead. And for things like travel that aren't generally cheap, I don't have to whip out the credit card. The money is already there.
Step Three: Keep Working
This is kind of a two step step three. The first part is, keep doing your creative work. Work hard at it. Keep building your body of work, getting better, and putting it out there. The more you do that, the more likely it is that you'll be able to increase your earnings, as well as your skill levels, which ends up being a wonderful cycle of being able to charge more for your work and having more people seek you out, which brings in more funds to make more work, and so on and so on. The second part is to keep working at your financial fitness. There's no way you're going to turn into Warren Buffet on Day One. But, with a little hard work and diligence, you can improve. If you have a day where you have to use the credit card, or you go over your spending plan, don't panic, and don't beat yourself up. Just tell yourself you'll try to do better tomorrow. It's impossible to change your financial picture in just one day, but in one day you can achieve small goals. Not eating out, not using the credit card, putting money into savings, walking rather than driving, whatever. And those little goals become habits eventually, and then those habits add up to a more secure financial situation where you can breathe and not worry so much about where your rent money is coming from, freeing you up to worry about your next masterpiece instead.

Now go forth and thrive.
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6 Writing Strategies Borrowed from Sports

8/16/2014

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PictureHit a home run!
We often refer to writing as a practice. And yes, I do believe that the more you do it, the better you get. It just kind of happens. Some people say it takes 10,000 hours to become a master at something, but I'm not sure I truly believe that. (Still, you should totally check out Malcolm Gladwell's book Outliers if you want to read more about it) I once had a coach that said "Practice doesn't make perfect. Perfect practice does." That made sense to me. (He also said "Winning isn't everything, it's the only thing", but that's another story.) I may not be an athlete anymore (I struggle just to get a good workout in more than once a week), but I do practice. I practice writing. But that, friends, is much like being an athlete, and I've developed some sports strategies that I believe help me along the way. Here they are.

1. Do it every day.
As with any muscle, your brain needs to get used to things. It's a giant muscle with lots of other things it has to do, so if you want to write, you have to train it. I started with a daily journal, writing a minimum of 750 words every day. In the beginning, that was a bit challenging (both to do it and get to the word count), but I eventually got there. I used a great website called 750words.com to help me, too. After a while, I was in the habit, so I decided to extend the number of words I wrote every day. First by a little, then a little more. Now I write upwards of 1500 to 2000 words every day. Then I decided to work on something serious every day (the journal was just thoughts, no big deal). I started with twenty-five minute sessions, with five minute breaks in between using a great app called Pomodoro or Clockwork Tomato that I downloaded onto my phone. I currently am working on developing the habit of writing seven days a week, for a minimum of two hours (25 minutes on, 5 minutes off). I'm working on extending the time to three hours, but my brain needs to toughen up. So do it every day. Write.

PictureA kitten goal is too cute to resist.
2. Set performance goals
Another thing I did was set goals for myself. Like right now, I'm working on a screenplay. I'm trying to write ten pages per day (which is admittedly a tough goal), which would allow me to finish the first draft before I go on vacation over Labor Day weekend. With the goal, I know where I am, where I'm going, and how I'm getting there. It helps. I also set longer term goals, such as writing a novel by the end of the year, or having two scripts by then, and things like that. They do have to be adjusted from time to time, but it really helps.

PictureAll-stars.
3. Track your progress
Just like athletes, we need to see improvement. So I've created a little chart that tracks what I've done. It's just a simple spreadsheet, but I put the date, the amount of time I spent writing, what I was working on, how many words I wrote, where I wrote, and any other notes for that day. Then I can see when I have dips or peaks and try to figure out what was or wasn't working on that day. I can also see the progress I make overall towards finishing whatever I'm working on. And, I can see overall improvement. Maybe in the beginning I was only writing 750 words, but now I'm writing 2000. Yes, that's an improvement, and I'll take that as a victory.

4. Test your concentration
One of the things about being an athlete that makes one great is the ability to deliver their best performance no matter the circumstances. They don't have breaks in concentration or 'bad days'. They get out there and always bring their 'A' game. As writers, I know that sometimes we are very fragile. We're susceptible to moods, weather, distractions, and all manner of monsters that aim to keep us from writing. So we have to battle that. Once you have a writing practice in place where it feels stable and secure, switch it up. If you usually write in your office, write at the kitchen table. Or the coffee shop. Or the sofa. Or wherever. Just change your surroundings. This helps prevent getting into a rut and developing the belief that you can only write under specific and particular circumstances. This is bullshit, my friends. You can write anywhere. Yes, anywhere. I have found that I am able to concentrate very well when I'm at the airport waiting on a flight. Sometimes I can even do it on the plane (that one needs work). Who knew? But since I can't go to the airport every day, I like to switch it up sometimes, and see where I write well, and where I don't. And work on getting better at the places where I don't. That way, literally NOTHING can stop me from writing. Because I can write anywhere.

5. Join a team
Writing is often a solitary and lonely activity. Sometimes encouraging ourselves just isn't enough. So go get some teammates! I joined a writing group a little over two years ago, and we meet weekly to read and discuss our work. It's wonderful. With a writing group, you get feedback on what your doing, and encouragement for where you're going. I've had some difficult times in this group, but in the end, we're all there to help each other and make each other the best writers we can be, and it's due to this group that I've grown into the writer I am. They've been there to applaud me and steer me out of ruts. And I even managed to make some great friends out of it to boot. Seriously, get on a team. They'll hold you accountable when you slack, and pat you on the back when you finish. Just like in sports.


PictureShow us your melons!
6. Compete!
Very few of us writers ever really plan to never show anyone our work. Nor should you. You did it, now share it! Whatever you're working on, whether it's poetry, a novel, a screenplay, blog, or short story, should be shared with the public. Maybe that means writing contests. Go for it! Maybe it means finding an editor or agent and getting published. Maybe it just means sharing it online with a select group of like-minded fans. Whatever it is, get your work out into the world. It would be silly if Usain Bolt just stayed in Jamaica and ran down the street for fun, right? We want to see him in the Olympics, showing us how his training and amazing abilities have made him into the fastest man on the planet. We want to see Michael Phelps  reach for the wall, and we want to see that gymnast get that perfect score. Likewise, we want to see you and your work live in the world and get the attention and love it deserves. We want to see you on that podium!

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9 Strategies For Getting Feedback on Your Creative Work

7/21/2014

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As creative people, we often seek out people who can give us feedback on our work. We can't work in a vacuum, nor should we. We create for the world, not to shut everything in a dark room or a drawer or somewhere else where it won't ever be seen.

So that's what I did recently. I've been working on a script with a couple of collaborators for about four months, and now that it was finished and we'd read through it for what seemed like the millionth time, we were ready to share it with people that we trusted. We shared it with people we knew in the film industry, friends, roommates, and loved ones. You know, for feedback. What ended up really happening is that I experienced a series of highs and lows and mehs that ended up being more than feedback. It also ended up being a huge learning experience, and that you should always remember when looking for someone's opinions on your baby.

1. Know what you're looking for
What kind of feedback do you want? If you're looking for someone to tell you what a genius you are, give it to your mom. Give it to your significant other and let them fawn over it and reassure you that you are the best thing since sliced bread and your work will forever live on as a beacon of light and hope or brilliance for the rest of the world forevermore.

However, if you're looking for honest feedback, give it to other artists. They can be people who do what you do, or they can just be creative people. Whomever they are, make sure they are people you trust enough to a) tell you the truth and b) tell you in the most diplomatic way possible.

2. Don't Panic
One of the first things we all do when people start attacking our baby is to defend it. We don't want to hear that our baby talks funny, or has a deformity on its head, or is just plain dumb. We want to tell everyone that our baby has beautiful eyes and a lovely soul and that deformity is just part of its charm and makes it that much more endearing. Don't give in to that temptation. Just listen. (Listening is a whole other skill to work on in general, but for now, I'm going to assume you already know how to do that.) Listen to everything a person says about your work. Write it down. Record what they say. Make notes of your own. Take everything in and try to keep you ego quiet. Why? Because defending your work makes you sound…well…defensive. There's a good chance that what could be a productive discussion could devolve into an argument or worse. At best, the person who is trying to help you will simply give up and walk away, resolving to never give you feedback again. Just take it all in, listen, and let them give it to you until they're all out. Then thank them. Thank them for real.

3. Accept that you aren't perfect, and neither is anyone else
There's an old saying that opinions are like…well, you know, because it's an old saying. But yes, everyone has one, and everyone who gives you feedback will have many of them. Everyone comes to your work with a different background and will bring their own baggage with them, which will color their opinions. Remember that. And remember that some people are very good at giving feedback. Sometimes it's precise, and you know exactly what to do. Other times, it's more general, and you have to figure it out. Whatever kind of feedback you get, just keep in mind that not everyone is going to have the same opinion. That's okay. No one is perfect, including you and your work.

4. Use the rule of three
This is where getting multiple opinions from many different sources is key. Since not everyone has the same ones, keep an eye out for the ones that keep coming back. If the same note is given at least three times, you should take it very seriously. It means there is something that many people see, and you need to start seeing it too, and figure out how to fix it. Outside of that, take each piece of feedback on its own. You don't want to be throwing the baby out with the bathwater, so just take a second and consider each point on its own, rather than as a whole. It's less scary that way, and you can consider each point on its own.

5. Breathe
Once you get the feedback, you may start taking each thing and twisting your work to fit into what you think everyone else wants. Before you do that, take a step back. Reconsider your work with this new information, and don't do anything. Don't touch it. Not yet. After the recent feedback we got, I had to talk one of my writing partners down from killing a character on page one. I'll give the same advice to you. Before you go killing hot Brazilians, just breathe and let your emotions subside. When you regain your calm, take another look. Wait a little longer, then think (just think!) about making changes.

6. Sometimes potential goes unrecognized
Remember tip number three. It also means that people also don't know something amazing when they see it. Now, don't go assuming this is the case for you, but just remember. After crying to a friend about my bruised ego, the response was, "Don't take bad feedback too hard. Someone could read Citizen Kane, and then say "That Rosebud thing is stupid." The point is, sometimes potential doesn't look great at first. It's up to you to figure out what you think is worth keeping, and what you can let go of. Be honest with yourself, and move to number seven.

7. Kill your darlings
Be okay with letting things go. Yes, you poured yourself into your work and you love every bit of it. But not everything can be used. You have to let things go. Just take a deep breath, use your delete key, take it out, and move on. Just remember to save the earlier draft in case you change your mind later.

8. Remember: You asked.
You may come out of a feedback session feeling angry, frustrated, hurt, sad, defeated, enthused, inspired, ecstatic, pumped, or euphoric. Whether you ended up high or low, remember this: you asked. You wanted feedback, and someone took the time to give it to you. They were (hopefully) honest, and they want to help you. They don't have ulterior motives, they don't have it in for you, and they could have said no. If you get all emotional and crazy, they won't want to give you feedback anymore, or they won't be honest anymore. Either way, you're screwed. Their feedback comes from the heart, and you should be grateful that they are willing to help you. Thank them.

9. Keep going
No matter how things went, don't give up. Don't give up on this piece, or the next piece, or your goals of making many more pieces. Half of being successful is never giving up, especially when things get tough. If being creative were easy, everyone would do it. But they don't. You do. So keep doing it. Work on editing your work, then move on to the next things and the next and the next. And keep getting feedback. Trust me: it will make your work better, will help you give better feedback (because you'll have to return the favor), and will make you a better person.

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Petzval Lens Test

6/20/2014

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Picture
I went on a little adventure today. But really, the adventure started back in November, when I participated in a Kickstarter campaign that ended up meeting (and overshooting) it's goal. I bought myself a brand spankin' new lens called a Petzval, and today I took it out for a little test drive.

Now you must understand, I'm not a techie kind of person. I like nice pictures and movies that look good, and my lamentations usually involve the absence of a tripod, rather than some technical issue that is so esoteric you practically have to have a PhD from MIT to understand what you're talking about.  I never worry about what camera people are using to shoot their movies, or if they're shooting digital or film, or whatever. I just like things to look nice. But this lens, I had to have. So I took the plunge, waited 6 months, and now here it is.



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So today I thought I would take it out and see what it can do, and I'm sharing some of the photos I like best here with you, so you can see what this lens can do. Yes, it's somewhat limited, because it has a very specific purpose. It is only the second lens I have, as the first lens I have pretty much does everything from wide angle to telephoto. And I'm not a professional photographer, so my need for lenses is somewhat limited. But this lens produces such beautiful and lyrical images, that I feel I have a use for it. Maybe I could even make a movie with it. Or maybe just part of a movie. Whatever it is, I'm pretty sure I can find some lovely things to photograph along the way, and if not, I still have a beautiful brass lens. And if you think you need one too, you can always get one from Lomography for your very own. 

Below are the photos I took, in about a twenty minute time span this morning at the rose and succulent gardens at Balboa Park. If you're wondering why so many of them have stars in the background, it's because I experimented mostly with an aperture plate that had a star cutout in it. I plan to experiment with some of the others, but for the sake of time, I mostly stuck with the star because it's the most pronounced shape, so I know when I'm really getting the effect. It's kind of magical and weird, and even unpredictable. Anyway, I'd love to hear your thoughts on the photos, or what else you think I should try taking some pictures of next time I go out and test the lens. Maybe a test somewhere in Los Angeles should be in the works.
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Do-Gooding and Art for Art's Sake

6/9/2013

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PictureNight of the Hunter.
Today I participated in a fundraiser for a great non-profit in San Diego called San Diego Writers, Ink. It's peopled with writers who help other writers become better writers, and whenever I participate in something they put on, I'm not disappointed.

But somewhere, deep down, is a nagging little voice asking me why I'm working to raise money for another non-profit besides my own. But that voice really needs to pipe down. Why? Because I'm working to raise money for the non-profit I work for every day. Yes, EVERY day. In case you didn't know, Media Arts Center San Diego has been around for quite a while, spreading the gospel of digital media and storytelling since its inception. That gospel has grown to include camps for kids, documentary classes for teenagers, partner programs with California libraries, and workshops for adults. Everything from how to take pictures with your fancy new DSLR to how to build your own steadicam.

Oh, and we also show movies.

That's my job. I often get an odd reaction from people when they find out what I do. "You mean you get to watch movies? All the time?"

Yes, all the time. I'm lucky enough to have a job that includes something most people (including myself) enjoy. I get to watch movies, meet filmmakers, and sometimes visit film festivals. I'm not going to tell you that it's not as glamorous as it sounds, because you wouldn't believe me anyway, and that's like complaining that your Maserati doesn't purr at 20 mph like it does at 80. Small potatoes.

So yes, I do love what I do. I love watching movies. But I also feel like I'm participating in something that matters. Yes, the education programs that are provided by Media Arts Center are wonderful. There is a wonderful staff of people that attend to all the details and ensure that they are enriching for kids young and old. The video production programs are also wonderful. Media Arts has managed to help a plethora of organizations that don't have access to the digital media tools and knowledge that we have in order to help them send their message around the internet and back again. Because that's what we do: provide access.

PictureAudiences engaging with films.
So now we have this Digital Gym, where you can get training on all things digital, like the YMCA, but for your brain and creativity instead of your body. And we also have a movie theater, which is where I come in.


But how does that fit in? Sometimes I feel like I'm not doing enough, not contributing enough, or not do-gooding enough. And then I reflect.

I've been at the organization for six years, programming films for the San Diego Latino Film Festival, Que Viva! Cine Latino, Cinema en tu Idioma, and a number of other community screenings. We've partnered with the SD Asian Film Festival, the Jewish Film Festival, Horrible Imaginings Film Festival, and countless other community groups to get messages out and spur cross-cultural dialogue within the San Diego community. Now I program the Digital Gym Cinema, and I'm constantly asking myself, what is this film for?

It's simple, really. Film is for people. It's for ideas. It's for creativity and sharing. There is not one single filmmaker on the planet who makes a film to watch alone in their own living room. Films are made to be seen, by groups of people, to share something that filmmaker thinks is important. It's just up to me, as the curator of the Digital Gym Cinema, to try to figure out what the community most wants, or what the community most needs.

So if I may, I'd like to reflect on what's come along so far. A film about the danger of greed (The Brass Teapot). A film about a family dealing with the separation of living on both sides of the border (Aqui y Alla). A film about zero-emissions motorcycle racing (Charge). A film about French capitulation to the Nazis during WWII (La Rafle). A film about women in India as the country develops (The World Before Her). A film about the pollution of our land and oceans (Trashed). These aren't all of them, but they all have a story to tell that I think is worth telling. Some films were more well attended than others. I take no offense.

What I am always looking for is the movie that is simply a beautiful work of art. Something about it reaches down deep and pulls at you, whether it's the music, the visuals, the story, or a combination of all of those that keeps you in your seat for a couple of hours (or longer!) because you can't take your eyes and ears away from the screen. And sometimes I hear, "How is that helping people?"

I despise that kind of response. Movies are art. They contain art. They blend art. And I still believe in art for art's sake. Many years ago, I found myself in Paris at the Louvre. I went through the galleries and found myself in front of the Mona Lisa. I didn't stand there and wonder how that was helping people. I admired it, and the other works, as something that makes our lives a little less dull. An expression of something someone wanted to share.

Let me be clear: artists (and filmmakers) are not required to change the world. If Iron Man has taught us anything, it's that audiences don't expect movies to change the world. They expect something to be shared. A story, an idea, a thought. Some artists are activists, and I think that's great. Some are not, and that's great, too. But what all of them are doing is engaging. 

This is what I strive to program at the Digital Gym Cinema. So as we look forward, I'm excited about the variety of shares coming our way. A film about the coming-of-age of a teenager from the Dagreb tribe (The Lesser Blessed). A transgender story of impossible, unextinguishable love and romance (Laurence Anyways). A film about the complicated world of Somali pirates (Stolen Seas). A poetic journey from schoolbus to public transportation in Guatemala (La Camioneta). A film about two musicians who tragically died before their time, but not before their genius rooted (Greetings From Tim Buckley).

I sincerely hope to create engagement. What engages you?

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Choices, Part 1

5/5/2013

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People often wonder why I pick the films I do. It seems like a simple process, and in some ways, it is. Basically, I watch a film, then decide if it's good. But therein lies the complication. What is good? Is it a familiar face? Is it stunning photography? Is it a story with a message? The answer is yes. This is the starting point to a labyrinthian series of decisions and possibilities that determine whether we end up showing a particular film.

Let's start with the famous faces. We all know that when we see an actor that we like in one of those alluring 'Coming Soon' trailers, our stomachs do a little flip of joy and our brains make a little note to put that date on our calendars. But who do we like? Well, there's definitely some debate about that, but filmmakers generally pay more to people they think we like. So according to that notion, these ladies that would seem to carry huge cache for us. Kristen Stewart is at the very top of that list. One of my personal favorites, Nicole Kidman, didn't even break into the top ten. Neither did 2012's Best Actress Oscar Winner (whose work I also enjoy), Jennifer Lawrence. As for leading men? We have the top ten list for them, too. Tom Cruise, anyone? Yep, the action hero still is at the top of the list. So does that mean those are really the faces you want to see? Would you flock to see a film starring Tom and Kristen?

I'm also wondering if you noticed anything funny about those lists. Anyone? In 2012, Tom brought down over twice as much Kristen. Maybe I'll write about that another time. But I digress. 

Then we move on to the photography. This is particularly sticky, in that there are so many ways to shoot a film. It can be ultra-saturated images that include every color of the rainbow, or something drained of color down to a nearly monochromatic visual that sets a particular kind of mood. It could be a carefully composed series of shots on tripods and smoothly moving dolly shots, or a jerky, hand-held film that infuses the visuals with a sense of spontaneity and immediacy. People definitely have preferences for either (I tend to prefer the use of a tripod), but the way a film is photographed can bring great depth to a story that might not have otherwise been there.

And the story? Always key. Some people have an innate desire to see something they can learn from, or something that will lift their spirits from the depths, or share a message of hope, action, or humanity. Some people just want some good explosions. Some people want to see something that has won an Oscar, or other awards that speak to its pedigree. This article has collected all the data you need for the perfect movie. But did it really?

What I'm trying to say is that when I choose movies, I generally pick things that I enjoy watching, which actually includes a wide range of stuff. I know there are people who enjoy movies I don't care for, and I try to keep that in mind as I watch. Things like "Would my mom like this movie?" often run through my head, as well as "How many people on average would fall asleep watching this?"

So tell me. What kind of movies do you like? Do famous actors really matter to you? What's the weirdest movie you thought you would hate but ended up liking?

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Is Kickstarter Busted?

4/30/2013

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What a big-time director looks like.
Seriously, is Kickstarter busted? And yes, that's a double meaning. Kickstarter has been around for only 4 years, but has significantly changed the way we look at funding art, music, movies, and even inventions. But in the last couple of weeks, Kickstarter has changed to such a degree that many are questioning the model. So, did people finally figure out how to really exploit what Kickstarter is about, or did they just break it altogether?

When the whole thing started, it seemed so innocent. Artists who had no money were finally able to find funding for their projects, either through their friends, or a network of strangers that truly believed in what they were doing. People were inventing things, and since they didn't necessarily have the means to put up cash for manufacturing their doo-dads, they found people willing to buy their products and basically front the cash in order to get them made. It was a fantasyland of ideas and wonder. I even found a project recently that was just some guy who wanted to draw cats for people. His enthusiasm was undeniable (who doesn't want a cute drawing of a cat?), but alas, the artistry wasn't quite there, and his project wasn't funded.

So, Kickstarter became a place to find ideas, inventions, and all manner of emerging artists in all sorts of media. And then came Veronica Mars. Veronica Mars the television show lasted for three seasons, then vanished suddenly with very little warning and no fanfare. The series didn't even get the normal series finale that is afforded to most shows. It simply went away. Many fans were outraged. Mind you, this is a rabid bunch. They really can't get enough of their spunky gumshoe (actually, the show was pretty good), and wanted to see her move on to the FBI and 'big time' crimes. They wanted to see Veronica get her guy-- both the criminal and the love interest. But sadly, that never came. For years, there was chatter about a movie, but every time the gossip got off the ground, it quickly got shot down. 

Then Rob Marshall (the creator of Veronica Mars) got an idea. He would go straight to the fans. Warner Brothers gave their blessing that if he could raise $2 million, they would support the marketing of the film (which is actually very expensive). So he opened up a Kickstarter campaign, and lo and behold, within 2 days (2 DAYS!) fans had pledged the minimum amount necessary. By the time the campaign ended 30 days later, many Kickstarter records had been broken, Marshall ended up with over $5 million, and it looks like the Veronica Mars movie is a go. But the story doesn't end there.

Then comes Zach Braff. Many people know and love him from the TV show Scrubs. Some remember his film Garden State. And still others revile him for "ruining" Oz. Whatever the case, he decided to jump into the Kickstarter ring. And yet again, we saw a well-known celebrity manage to raise a large amount of money ($2.2 million as of this writing) in a short amount of time (6 days). However, there is a noticeable difference. In Braff's project, no amount of money can buy you a copy of the film on DVD. Or Blu-Ray. For $100 you can see the film in certain cities. For $150 you can even get a copy of Garden State (I guarantee Target has it for much less). So what's the deal?

Normally, when people fund a project, one of the incentives is that they will get a copy of the finished product. Not so in this case. Why? Because Braff wants to sell that, too. You see, big studios pay big money for the rights to distribute movies on DVD and Blu-Ray. So, in effect, Braff gets paid twice. You pay him to make the movie, then you pay to see the movie, then you pay for a copy of the movie. Are you starting to see how this is broken?

On a side note, it is interesting to note that both the Veronica Mars project and Zach Braff's project list being an 'actor' with a spoken line as one of the perks. Meaning, you pay $10,000, they let you say something on camera. Seems legit, right? Except when you realize that they are supposed to pay you for that. There are hundreds, no, thousands of actors out there trying to make a living, and somehow you are supposed to pay for the privilege to say "Here's your check, sir."? Seems like a complete negation of the craft of acting, but this is somewhat debatable (Keanu Reeves, anyone?). Anyway..

So, here's the deal. Has Kickstarter "gone Hollywood"? Is there any room left for regular people who have spectacular ideas? Is fundraising really just like being the prom king or queen, where the person who gets the most money is the one that's also the most popular? Is this how we're going to fund art?

I say this: don't forget about the world of grants. Yes, it is tough. You have to do a lot of writing. But you also have to have a project worth funding. Most grant committees care more about the merit of the work than how many Facebook friends or Twitter followers you have. Or how long you've been in syndication. Maybe we should start a fund for art that is blind to names, that looks at the work instead. Who's with me? Maybe I'll start a Kickstarter campaign to fund a grant that's for real artists. Who will give me $10?

I'd love to hear your take on this.

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Bring it on, Cinema-goers!

4/28/2013

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Picture
Digital Gym Cinema San Diego (2921 El Cajon Blvd)
Because I'm responsible for choosing so many films that I think people will like or should see in San Diego, I find that there are many folks to want to know what I was thinking. Sometimes they feel as if I may have lost my mind, and sometimes they are grateful that I've found a story they connect to on a deep level. And sometimes they just want my help in remembering the title of a great film they say a few years back and can't forget(except the title, that is). Whatever the reason, I love talking to our audiences. This blog is an attempt to extend those conversations and be even more available for chats.

I don't pretend to know everything about movies, and like all art, film is subjective, so my opinion is only worth as much as people decide. At the same time, I have been teaching film for several years, and if there is some piece of knowledge that I can impart to another person who is hungry for it, I'm more than willing to give. I love teaching. I love talking. But most of all, I love learning, and I know that our audiences have much to teach me about what they love about movies and why they think certain movies are valuable while others should be banned to the trash heap. We all would put different films in each pile, and I think that is what makes it so awesome. Film speaks to pretty much everyone on some level. And now, I want to speak to you about what those levels are. Bring it on, cinema-goers!

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What I'm Up To

9/8/2011

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I bet some of you have been wondering what I have been doing since the shoot is over. You may have ideas of me sitting in some editing suite, surrounded by computers and monitors and carefully culling through hours of film and putting it together into a rough version of the film. These are all wonderful images, but that's not what I'm doing. Not even close.

I have mentioned previously that I am working on an MFA in multimedia art, and this week I had an exhibition of my work as part of the advancement to candidacy requirements. It's kind of a nerve-wracking process, mostly because all the faculty comes in, lets you talk about the work, and then they give a critique, which generally means they let you know what you did wrong. The process is admittedly helpful, but also brutal. Sometimes it can be tough to have everything you worked so hard on reduced to a series of 'almost but not quite' kind of comments, or at worst, 'you failed' kind of comments. 

So yesterday I had the actual advancement with the faculty, and got some very good insights as to how I could have made the work better, and what to think about the next time I do something like this, or with the rest of my work in general. And the good news is that I passed. But, even though the process of advancing is over, I still have the exhibition up, and so I get to sit next to the entrance to the gallery while it is open, as sort of a babysitter to make sure none of the work gets damaged and there are no issues and lock up when it is time to close. It's super exciting, but at least I have wi-fi and get to talk to people as they come through the building, or ask directions to their lost classrooms. It's almost over; the show will close at 2pm today, and tonight I'll have a celebratory reception complete with champagne so everyone can come and enjoy the afterglow with me. I'm really looking forward to the champagne section of the program.

I also have some pictures of the exhibition, but I will post them at a future time. Next week, we'll get back to the movie-making.
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